Hi Gang,
The following posting is on behalf of Andrew Wong who just got the word from Ford. GREAT WORK EMPIRICAL!!!!
Thank you to everyone in the company that helped us on this, there were alot of you!
Ford of Canada has been recognized by…yeah that’s right…ALAN MULALLY, President & CEO of Ford Motor Company Worldwide! FoC had a +25% sales increase vs. SPLY in Canada. Beating out GM, Toyota, and everyone else…this is the first time it has happened in 50 years. An amazing accomplishment to say the least! The praise was passed down from Alan Mullaly, to David Mondragon (President & CEO of FoC Canada), to Dean Stoneley (VP Marketing FoC), to Peter Klosch (Retail Marketing Manager FoC – a man Karen and the team here work closely with day in and day out). They are very appreciative of our teams efforts here at Empirical!
This is only the start of something amazing, as Ford has now gathered momentum here in Canada and some exciting products are still yet to hit the market in the near future (ie. Fiesta/European 2011 Focus)…things look like they will only get better on the Ford account; as business grows moving forward for Ford of Canada.
Again, we appreciate all of your help with our day to day efforts…it takes a whole team to be able to shine like this.
Thank you,
Andrew Wong and the Ford Team
Additional kudos just in from Karen….
I would like to add to Andrew’s note from last week in regards to the total team effort that took place to launch Ford’s Third Quarter incentive program which included the launch of Ford Employee Pricing and The Drive One Challenge.
The Empirical team was able to execute the following activities simultaneously, flawlessly AND on time:
1. Ford Regional Interactive Launch Package
2. Dealership Interactive Training Package
3. Variable print of over 40,000 pricing labels for vehicles on dealership lots across the country
4. Drive One Customer Challenge Administration/Rules and Regulations
5. Multiple bulletins including rules and claiming procedures for the above activities
6. Dealer Summer Sell Down Tracking posters
7. Management Webcast
8. Ford of Canada success dealership posters (RUSH)
Our team worked long hours to get this program put together for Ford – especially Chirs Benn and Raj in the studio. And all of us pitched in some weekend hours as well.
As a result of our hard work, we were the only agency to be invited to a celebratory lunch at Ford the other day. It was truly an honor to be invited and be the only agency appreciated to this level. At this lunch we were able to chat with the President and Vice Presidents freely about ongoing automotive initiatives and reinforce our support for their sales and marketing teams.
Thanks Ford Empirical Team: Thanh, Andrew W., Chris, Raj, Suketu, Grace, Frank, Connie and the warehouse team, Dale and the Call Center team.
I hope I have not forgotten anyone on this list!!!!!
Karen.